![]() ![]() It’s not the absence of fear, it’s overcoming it. “There’s nothing wrong with being afraid. When it comes to her English learning journey, Tu quotes Emma Watson: She’s been practicing her spoken English since 2016, recording herself to try and overcome her anxiety.ĭiscovering the ELSA app was a gamechanger for her, helping her to practice more and believe in herself. She is from Vietnam, and one of her life goals is to visit England. “I want my students to have the experience of speaking with other people around the world, and have the confidence to do it.” Tu’s storyĪnother ELSA user, Trans Thong Tu, struggled with her confidence when speaking English. “That’s why I study English with the Elsa app and join the Elsa community – I want to gain my personal confidence and ability to speak by immersing myself in this community.”īella wants to be able to pass this on to her students. “We should practice real spoken English,” she says. Bella’s storyīella, a 27-year-old elementary school teacher from Indonesia, wants to build her confidence in speaking English. Seven years on, ELSA has over 34 million users in 195 countries, helping women all over the world to speak up and find their voices. How ELSA is helping women find their voice Those who wanted to improve their speaking skills and feel more confident using English in everyday life would soon be able to do so. Vu believed that, if more people could speak confidently in English, it would unlock their full potential. That way, it would be accessible for English learners all over the world. She wanted it to be similar to that of a live speaking coach, but without the exorbitant fees, which can run to $150 to $200 per hour. Vu set out to create a tutor-like experience, helping women worldwide find their voice in English. “What if we could build individual AI speaking coaches that everybody in the world could access?” Vu had identified a widespread problem – and she had thought of a solution: ![]() Although they understand English well, they often find speaking much harder. Vu’s experience is shared by many language learners in Asia. So, Vu is far from the only woman who’s found herself losing confidence when it comes to speaking in the classroom. And that’s without the added pressure of doing so in a second language. It’s true across the board, from elementary classrooms, to university seminars, to workplace meetings. Statistically, women and girls are less likely to speak up and contribute. Finding confidence again with an AI solution Eventually, Vu lost confidence in her English completely. She frequently had to repeat what she said, making her “kind of embarrassed”. “I realized that, when I spoke, people didn’t understand me.” Van told the Nikkei Asian Review. Vu thought that she was fluent in English, but she struggled with effective pronunciation. After years of study and practice, she grew in confidence during a period working for Danish logistics company Maersk in Vietnam and Denmark.īut when she arrived in the US in 2009, everything changed. Life as an English learner in Americaīorn and raised in Vietnam, ELSA founder Vu Van was an avid student of English. to study for an MBA and Masters in Education at Stanford University. ![]() It’s a big milestone to reach for a startup, and everyone at ELSA is proud of what we’ve achieved since our founder Vu Van started the company back in 2016.īut the real story of ELSA begins almost seven years before that, when Vu arrived in the U.S. ![]()
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